Sunday 19 May - Wednesday 22 May

BCO DUBLIN 2023 022


The Annual Cycle Challenge will take place from Sunday 19 May to Wednesday 22 May 2024, arriving in time for the start of the BCO Conference being held in Birmingham.

Assembling in Newcastle on the Sunday, riders will depart Newcastle on the morning of Monday 20 May. With distant views of the North Pennines, day one of ride will showcase the best the northeast has to offer before heading further south through gently undulating countryside offering distant views to the Yorkshire Dales in the west and North York Moors and Howardian Hills in the east. On the final day riders will skirt the edge of the Peak District before arriving in Birmingham on Wednesday afternoon.

Covering a distance of approximately 270 miles (430km) over 3 days, the ride is varied in terrain and very accessible to a wide-ranging ability of riders.

The ride is fully supported. We ride as a single group or “peloton” of a maximum 60 riders, with the emphasis being on completing the challenge together, whilst networking and socialising with like-minded people from the industry. Nobody gets left behind, and stronger riders will always be on hand to support.

The true spirit of the BCO ride is about inclusivity, helping one another and making new friends and contacts. If you’re looking to race or cycle at a brisk pace, then perhaps this ride is not for you!

On Friday 17 May there will be a bike drop available in advance of the event at Club Peloton’s offices in Brunswick Square, WC1N 1AZ. Participants of the Cycle Challenge will need to then ensure they are at the start location in Newcastle for Sunday night. We will be arriving at the conference for a planned welcome and arrival drinks on Wednesday 22 May.

Bikes will then be transported back to a Central London by Club Peloton for collection no later than Tuesday 28 May at 18:00. (NB The Monday is the Spring Bank Holiday).  

The Route

Cycling approx. 270 miles over 3 days, from Newcastle to Birmingham. Final Route planning is still ongoing.

Rider Jerseys, bike and luggage labels will be provided when you check in either at the start or during bike drop on Friday 17 May.


On Wednesday 22 May the ride will arrive in Centenary Square, Birmingham, at approximately 16:00 to a welcome reception. Bike storage/racking at the Conference will be arranged, and riders’ luggage will also be stored in the Conference prior to the ride arriving.


The ride is fully supported with a Lead Car, Medical Support, Mechanical Support (but not spare parts), physiotherapist, luggage transfers whilst on the event, Hotel check inand catering/ride snacks available at each stop.


The cost of the Cycle Challenge for 2024 will be £1,299 +VAT and we encourage all riders to raise £500 sponsorship for the conference charity, The Brain Tumour Charity.



Donate hereDonations should be made to The Brain Tumour Charity via the BCO’s Just Giving page.

What’s included

The cycling fee includes the following;

  • Lead Car
  • Medical support
  • Mechanical Support (but not parts)
  • Sports Physiotherapists
  • Luggage transfers each day
  • Hotels (Sun & Mon and Tues night)
  • Meals for the duration of the ride (Sunday evening meal, through until and including Lunch on Wednesday)
  • Refreshments and snacks whilst riding
  • Ride jersey
  • Medal
  • Bike transfer from London to the Newcastle and from Birmingham to London

What’s NOT Included

  • Travel to and from the Start/Finish
  • Travel Insurance
  • Any spares required for your bike (inner tubes etc)
  • Alcoholic refreshments
  • Bike Hire (if required)

The cycling is non-refundable, delegate substitutes will be accepted at any time.