Join us to kick off the New Year at this exclusive event, only available to members and their guests.

Start Date / Time 21 Jan 2020 18:30
End Date / Time 22 Jan 2020 01:00
Venue Grosvenor House, A JW Marriott Hotel, Park Lane, London, W1K 7TN
National Yes
Region London and the South East
Type Dinner
Available to Non Members No

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Online bookings are now closed


Ticket Price

Table of 10 is £2000 + VAT
Individual place is £200 + VAT

Bookings are open to BCO members only. 
Members may bring non members as guests.

18.30 Hosted & cash bars open
19.30 Call to dinner
22.30 End of formal proceedings
01.00 Cash bar closes
The Dress Code is Black Tie.

Guest Speaker: Rory Sutherland

Rory Sutherland


Rory Sutherland is the Vice-Chairman at media and ad company Ogilvy UK. After a spell teaching at a grammar school, Rory applied to a number of advertising and marketing agencies and was offered a planning role by Ogilvy & Mather. He was asked to leave the Planning Department and moved to the Creative Department instead as a junior copywriter. He worked on accounts including American Express, Royal Mail, and the relatively obscure software company Microsoft.

Despite approaching Microsoft with the idea of a system whereby people could share Office documents over the nascent internet and being roundly rejected, Rory went on to help found OgilvyOne, the group’s dedicated digital and direct agency. He remains an advocate of so-called ‘360 Degree Branding’ ensuring brands have a coherent, joined-up presence in all relevant media areas.

With characteristic wit and erudition Rory looks at the successes, the failures and the outright bizarre from the ad world. He analyses what branding means, what creativity is, and the value of persuasion over compulsion. In particular he looks at behaviours - as individuals and groups, consumers and employees - and how we often make the wrong decisions, or the decisions others want us to make. He considers how the potato was rebranded by Friedrich the Great of Prussia, the mysteries behind advertising, why the media is like food and why cheap, imaginative answers can often be better than expensive ones.

Social Media Giveaway: Star Light Count Guessing Game

For your chance to win a magnum bottle of champagne, simply guess the correct number of stars on the venue backdrop. We have the lucky number determined and the correct (or closest) guess wins! Entries will be accepted until 5pm on 7 January 2020, and we will announce the winner on Twitter on 14 January 2020.

How to enter:

Email your guess to or comment on the relevant Twitter post.

Please read the associated Terms and Conditions.


Guest List and Special Dietary Requirements

Please complete your booking by adding your guest names and their dietary requirements by Wednesday 8 January 2020. You can do this by following the edit link in your confirmation email which you will receive after your booking form has been processed.

Once you have booked

In November, Grosvenor House will email you, as the host, a personal access code and website link where you will be able to book your dinner wines, pre-dinner hospitality tables, private rooms for entertaining and accommodation.

Conditions of booking

Tables cannot be guaranteed without payment. Cancellations received in writing on or before Friday 6 December 2019 will qualify for a full refund less 20% administration charge. Any cancellations thereafter will not be refunded.